Every time a search engine (such as Google) sends a visitor to your website that has searched for a phrase relevant to the services you're providing, Google charges you a fixed fee (that you set).
In a similar fashion to an auction, you choose the words and phrases that you want to bid on and the amount that you are prepared to pay for each visitors Google sends to your website. Google will then list the highest bidders at the top, with the results being shown on the right-hand side of the page.
The effectiveness of Pay Per Click depends largely on choosing the right key phrases, setting the right bid amount, creating appealing adverts, designing attractive landing pages and adjusting the campaign on an ongoing basis to maximise performance and results.
Pay Per Click works particularly well for short-burst, or niche markets, but we build all of our PPC campaigns around your commercial objectives to ensure your spending money on phrases that will generate the best return.
We're qualified to Google Professional status due to our considerable experience in planing, deploying and management pay per click accounts to get the best results for our clients.
If you'd like to know how you should be using Pay Per Click as part of your online marketing strategy, please get in touch and we'll be happy to run through the options in more detail with you.